“Smash the Silos” - The future of ESG and Employer Branding

On November 6th, the event "Bar Tech - Smash the Silos" took place at Giardini Baltimora in Genoa. Organized by the marketing agency TWOW, the event brought together business leaders, academics, and our ESG Corporate Director, Giulia, to explore the intersection of ESG and Employer Branding.

Giulia shared insights into our ESG journey, emphasizing the increasing demand for specialized roles within ESG and the importance of open dialogue across departments—HR, Finance, Business Development—to foster cohesive, purpose-driven growth.

A key theme of the round table discussion was the need to dismantle organizational “silos” that can restrict collaboration and innovation. Attendees expressed a collective hope that, one day, the role of Sustainability Manager might become unnecessary, as sustainability becomes a deeply embedded value across all functions. Through teamwork and a shared vision, we’re working toward making this ambition a reality.