Communication campaign made by Olive for a fast-food retail chain goes viral

Olive, our creative communication agency, has unveiled its latest campaign for Rooster, a leading street food brand specializing in chicken. 

The campaign, titled “More Wings for Everyone”, takes a satirical approach to the upcoming Ligurian regional elections, aligning with Rooster’s new tagline, “The chicken that brings everyone together”. Under this slogan, the campaign offers free fried wings at Rooster’s Ligurian locations, aiming to draw in new customers and create a buzz worldwide. 

Through a multi-channel rollout, Olive’s team orchestrated an out-of-home (OOH) advertising strategy in Genoa and Chiavari, positioning the campaign alongside real election posters, and complementing it with engaging digital and social media activation. 

“Rooster has always embraced irony, and we wanted to build on that to create something playful yet strategic”, says the creative team at Olive. “The idea of positioning a chicken as a political candidate in such a heated electoral period gave us the perfect opportunity to blend humor with brand storytelling”.

Running until the regional election day on 28 October, the campaign continues to showcase Olive’s mission of helping brands connect with their audience through a balance of creativity and impact.