When design becomes art: Olive for Coop and Alessi
Olive's latest case study is now online. Explore it here. Bringing Alessi design into everyone’s home, thanks to Coop.
That’s the idea behind “Alessi Collection. Art Comes Home.”, the social media campaign created by our colleagues at Olive for Coop - Consorzio NordOvest and its cooperatives Coop Liguria, Coop Lombardia and NovaCoop.
For the campaign, Olive turned Alessi products into small works of art and gave them a gallery of their own: Palazzo Imperiale in Genoa.Paintings, sculptures and historic frescoes meet contemporary design, creating an unexpected dialogue between objects made for everyday life and works made to be admired.
The team developed the campaign concept and visual direction around this contrast, using the setting not simply as a backdrop, but as part of the idea itself.
The result is a campaign that brings together art, design and retail communication in a simple visual concept: if Alessi belongs in a gallery, it can belong in your home too.
Design entered the gallery. Then it came home.