Olive wins Coop Liguria campaign by celebrating its people

The Olive team has reached an exciting milestone, winning Coop’s creative pitch and bringing to life the new campaign "Più che personale. Persone."

Designed to attract new talent, Coop Liguria is offering 100 young professionals under 30 the chance to join a three-year paid training program, with the goal of preparing them for leadership roles in stores and at headquarters.

To celebrate Coop’s 80th anniversary, Olive focused on a simple yet powerful idea: every Coop team member is more than just staff—they’re individuals with their own unique stories, worth recognizing and valuing. Through the cases of five employees, the campaign highlights Coop’s commitment to supporting its people by promoting work-life balance, parenthood, and professional development.

The campaign will be featured on the website and social media, as well as in-store and event displays, with print ads in major newspapers.