Millevele Iren 2025: a new campaign signed by Olive

Millevele Iren is not just a regatta — it is Genoa taking to the sea and presenting itself to the entire country.

For the 2025 edition, our colleagues at Olive partnered with Yacht Club Italiano to go beyond a traditional campaign, designing a distinctive visual identity.  Simple, recognizable, and versatile. It was built around three key elements — the name, the colors, and the sails — and made unique by Iren’s signature gradients, which also became part of the copy.

This graphic design proved effective across all channels: print, OOH, digital, as well as regatta materials, stands, gadgets, invitations, backdrops, award plaques, and everything needed to narrate the event both at sea and on land.

The campaign represents just one part of a broader project on which Olive is working in close cooperation with Yacht Club Italiano, with the shared goal of strengthening and modernizing its overall identity and presence.