Establishing a creative agency in shipping: A blue ocean of opportunities

In a sector like shipping and logistics, communication has long followed clear rules. Inform, update, announce. It works—but it doesn’t always inspire. It rarely surprises. And too often, it forgets the most important thing: every business, like every ship, has its own story to tell.

This is why Olive was created: the Group’s in-house creative agency, born to break the idea that creativity and logistics don’t belong together.
The name says it all—unexpected, distinctive, and not tied to tradition. Olive merges the strategic experience of the former internal communication team (Commercial Intelligence) with the energy of three esteemed professionals within the national creative and marketing world.

Its mission is clear: support the Group and external clients in communicating with clarity, identity, and impact. From corporate content to bold campaigns, Olive blends strategy, design, and
originality—always aligned with business goals.

Its first project proved the point: a daring campaign for a retail client outside the Group quickly went viral, showing that B2B and B2C can share tone, coherence, and character.
Olive is also a cultural shift. In a sector built on precision and process, introducing a creative voice required openness. But like extra virgin olive oil in a good dish, the right ideas don’t overwhelm. They enhance.

Every business has a story. Olive helps express it—creatively, consistently, and with quality. Because in a world of noise, identity is value. And communication, when done well, becomes a business driver.