Olive designs a campaign that moves, even on paper

Porto Antico EstateSpettacolo 2026 is back for its 27th edition, bringing music, theatre, cabaret and live events to some of Genoa’s most iconic summer venues: Axpo Arena del Mare, Piazza delle Feste and Isola delle Chiatte.

A programme designed to move the city throughout the summer. And this year, the communication moves with it.Olive curated the campaign for the 2026 edition, starting from the concept “Genova si muove” (Genoa gets moving) and turning it into graphics and copy built around rhythm, movement and energy.

The idea follows the spirit of the event: if Genoa moves for EstateSpettacolo, with people gathering across the city for concerts and shows, then the campaign had to move too.The result is a colourful, hypnotic visual language that captures the energy of summer in Porto Antico and gives the whole programme a clear, recognisable identity.

A campaign that does not just announce a calendar of events, but gives it motion.